Mediocrity A Way of Life
Many companies thrive by being mediocre. Their entire business is built around it. McDonald’s, Wal-Mart and Books A Million are names that come to mind. I got a good dose of mediocrity this weekend and felt like this was the best place to talk about it.
Lies, Deception and a Merchants Response to Unethical Affiliate Behavior
By Paul Rushing
Green Mountain Coffee Roasters has a rogue affiliate. The affiliate was making offers that were not authorized by the affiliate agreement and when it became a customer service issue it took third party intervention to make the consumer whole.
The situation that unraveled was that the consumer visited the affiliate site and had a problem completing the order online. She called the customer service number to complete the transaction. When she applied for the rebate through the affiliate they refused to pay it. If their terms were clear, this would have been understandable, however they made no inference that the transaction must be completed entirely online to receive the rebate. Read more
